Web Survey Bibliography
Mobile First and Responsive Web Design are two approaches that survey researchers can utilize to improve the experiences of smart phone users, who make up a growing proportion of web survey respondents. The Mobile First approach has a layout optimized for smart phones that also serves as the basis for the desktop design, while Responsive Web Design allows for more dynamic adjustments based on browser size. We conducted experiments with each design within the past year. Both experiments were attempts to better meet the needs and expectations of mobile respondents with designs that could also be employed for desktop respondents with minimal differences in layout. For each, a random sample of respondents was assigned to receive the experimental version of each survey, while other respondents were assigned to a more traditional, desktop-focused design. The Mobile First experiment was conducted first. Smart phone users who were assigned the Mobile First layout were less likely to break off, and had lower duration times than smart phone users assigned to the traditional design. They also gave the Mobile First design higher ratings in a short post-survey evaluation questionnaire. Desktop users, however, had longer duration times when completing the Mobile First design when compared to the traditional design. They also rated the Mobile First design lower on professional appearance, and commented on excessive need for scrolling. We found no significant differences in response distribution among the layout versions and devices. Our second experiment was designed to address these specific concerns of desktop while maintaining the positive benefits for smart phone users. When this additional experiment is completed, we will compare both designs, considering data quality, response rates, evaluation scores, cost, and development time.
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 70th Annual Conference, 2015 (35)
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- The Role of Device Type and Respondent Characteristics in Internet Panel Survey Breakoff; 2015; McCutcheon, A. L.
- Web Survey Invitations: Design Features to Improve Response Rates; 2015; Hughes, J.; Marlar, J.
- Advance Postcard Mailing Improves Web Panel Survey Participation; 2015; Bertoni, N.; Burkey, A.; Caldaro, M.; Keeter, S.; DiSogra, C.; McGeeney, K.
- Mobile Devices for the Collection of Sensitive Information; 2015; Maitland, A.; Mercer, A. W.; Tourangeau, K.; Williams, Do.
- What Is The Impact of Smartphone Optimization on Long Surveys?; 2015; Cole, J.; Brooks, K.; Sarraf, S.
- Examining the Impact of Mobile First and Responsive Web Design on Desktop and Mobile Respondents; 2015; Tharp, D.
- Can An Importance Prompt Reduce Item Nonresponse For Demographic Items Across Web and Mail Modes?; 2015; Israel, G. D.
- Leveraging Area Probability Sampling in Recruiting Households for Web Surveys; 2015; Copeland, K.; Pedlow, K.; Tupek, A.
- Reducing Coverage Error in a Web Survey of College Students; 2015; Daley, K.; Pacer, J.
- Influences on Response Latency in a Web Survey; 2015; Ackermann, A.; Cheng, H. W.; Howard Ecklund, E.; Kolenikov, S.; Phillips, B. T.
- App vs. Web for Surveys of Smartphone Users; 2015; Igielnik, R.; McGeeney, K.
- Where Does the Platform Matter: The Impact of Geographic Clustering in Device Ownership and Internet...; 2015; Bilgen, I.; English, N.; Stern, M. J.; Ventura, I.
- Methodological Considerations in the Use of Name Generators and Interpreters; 2015; Proeschold Bell, R. J.; Eagle, D. E.
- Survey Estimation: How Different Are Probability and Non-Probability Survey Designs?; 2015; Shook-Sa, B. E.; Dever, J. A.
- Experience of Multiple Approaches to Increase Response Rate in a Mixed-Mode Implementation of a Population...; 2015; Ding, M.;Leite-Bennett, A. K.; Landreman, U. E.; Johnson, D. R.; Mehrotra, K.; Rosenkranz, M.; Thompson...
- The Effect of Respondent Commitment on Response Quality in an Online Survey; 2015; Cibelli Hibben, K.; Conrad, F.
- Predictors of Completion Rates in Online Surveys; 2015; Cho, S.; Cohen, Jo.; Kuriakose, N.; Liu, M.
- Boosting Probability-Based Web Survey Response Rates via Nonresponse Follow-Up; 2015; Chew, K.; Fontes, A.; Lavrakas, P. J.
- Adding a Web Mode to Phone Surveys: Effectiveness and Cost Implications; 2015; Beebe, T. J.; Lien, R.; Luxenberg, H.; Rainey, J.
- Web Survey Response Examined from the Perspective of Leverage-Saliency Theory Within a Longitudinal...; 2015; Nares, Y. G.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- The Effect Usability Testing has on Data Quality: A Design of an Online Diary; 2015; Gentry, R. J.; Pens, Y.
- Making Usability-Testing a Standard Survey Pretesting Methodology; 2015; McFarlane, E.
- Measuring the Effects of Operational Designs on Response Rates and Nonresponse Bias; 2015; Anderson, Me.; Henrikson, N.; King, D.; Ulrich, K.
- A Systematic Generation of an Email Pool for Web Surveys; 2015; Silber, H.; Leibold, J.; Lischewski, J.; Schlosser, S.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Nonresponse Analysis and Adjustment in the Follow- Up Study of a National Cohort of Gulf War And Gulf...; 2015; Dursa, E.; Hammer, H.; Kolenikov, S.; Schneiderman, A. I.
- Return To Sender: An Evaluation of Undeliverable (e)Mail in the Modern Age; 2015; Marlar, J.; Yu, D.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Comparing Field and Laboratory Usability Tests to Assess the Consistency and Mistakes in Web Survey...; 2015; Croen, A.; Gonzales, N.; Ghandour, R.; Stern, M. J.
- Cell RDD Respondents Unmasked: Progress Report on Geo and Demo Appends to the Wireless Frame; 2015; DiSogra, C.; Kennedy, C.Mosher, M.
- Cognitive Testing of Survey Translations: Does Respondent Language Proficiency Matter?; 2015; Schoua-Glusberg, A.; Park, H.; Meyer, M.; Goerman, P. L.; Sha, M.
- Culturally-Related Response Styles for Attitude Questions: A Comparative Analysis of Chinese and American...; 2015; Wang, Me.
- Innovative Uses of Paradata Across Diverse Contexts ; 2015; Cheung, G.; Pennell, B.-E.