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Web Survey Bibliography

Title The effect of response formats on data quality and comparability across online PC and smartphone surveys
Year 2015
Access date 15.07.2015

Research showed that adjusting the online survey design to a particular device can improve response quality. However the differences in data obtained this way are not well-established yet. Present study compared PC and smartphone survey data collected over several alternative response formats. Data demonstrated the visibility principle in mobile radio-button format, response order effect in PC radio-button condition, non-differentiation in drop-box with positive or negative initial option. Drop-box with neutral initial response was suggested as optimal smartphone format yielding results comparable to a PC survey. These results demonstrate tailored survey design effect on data.

Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - European survey research associaton conference 2015, ESRA, Reykjavik (36)