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Web Survey Bibliography

Title Direction of Response Format in Web and Paper & Pencil Surveys
Year 2015
Access date 16.07.2015

Characteristics of response scales are important factors guiding cognitive processes underlying the choice of a response category in responding to the request for an answer on an attitude item. Additionally, the mode of data collection might be an important factor guiding response behavior. This paper deals with the effect of scale direction within two different modes, a web survey and a paper & pencil-survey. Identical items are presented with response scales of different direction – either beginning on the left hand side with the positive or the negative response option. According to scale direction labels are agree-disagree or disagree-agree.

Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - European survey research associaton conference 2015, ESRA, Reykjavik (36)