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Web Survey Bibliography

Title Adapting Grid Questions for Mobile Devices
Year 2015
Access date 17.07.2015

The increase of mobile access to web surveys raises the need to transform surveys designed for PCs into multi-device surveys. One of the main challenges here is how to present grid questions on mobile screens. This paper presents the results of an investigation on three mobile adaptations of grids: paging, scrolling and auto-advance card-sort. These different designs were studied independently among two samples - tablet and smartphone users - in a probability-based online panel. In randomized cross-over experiments, the results of a grid-based PC survey were compared to those of the adapted mobile surveys.

Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - European survey research associaton conference 2015, ESRA, Reykjavik (36)