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Web Survey Bibliography

Title Offline recruiting of young people for an online survey - what affects response rates
Year 2015
Access date 17.07.2015

When conducting a survey among young adults, online surveys are the mode of choice. But what can you do if you only have postal addresses? In an experiment I test response rates varying the usage of incentives, unconditional versus conditional incentives, as well as the amount of the incentive. Using a stratfied random sample from a register of the population (aged 15-24) in Austria, a pure offline recruiting process is applied (invitation letter to participate in an online survey). I analyse response rates and conclude with recommendations for online surveys among young people based on a register sample.

Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - European survey research associaton conference 2015, ESRA, Reykjavik (36)