Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Suggestions for international research using electronic surveys
Source The Marketing Review, 14, 3, pp. 297-309
Year 2015
Access date 12.10.2015

This paper aims to draw useful indications for researchers who wish to conduct international marketing research using electronic surveys. These suggestions are based on our own studies in which data on the perceptions of international companies' managers were collected via a mixed mode of surveying that combined e-mail and web-based applications. The experience was rich in problem solving and uncovered several practical details that might escape a researcher less experienced in electronic survey instruments.

Year of publication2014