Web Survey Bibliography
Title A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey
Source Information Science and Applications (ICISA) 2016
Year 2016
Database Springer Link
Access date 25.02.2016
Abstract With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically associates his/her Facebook data for further analysis. The benefits of the framework includes reducing manpower required in traditional surveys, offers easy accessibility to the respondents, automatically retrieving social networking data, and associating them the online questionnaires of each respondent for further marketing analysis.
Access/Direct link Springer Link (Abstract) / (Full text)
Year of publication2016
Bibliographic typeBook section
Edited book
Edited book
Web survey bibliography - Edited book (26)
- Web-Based Survey Methodology; 2017; Wright, K. B.
- Handbook of Research Methods in Health Social Sciences; 2017; Liamputtong, P.
- Usability Testing for Survey Research; 2017; Geisen, E.; Romano Bergstrom, J. C.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Mobile Research Methods: Opportunities and challenges of mobile research methodologies. ; 2015; Toninelli, D. (Ed.); Pinter, R.; de Pedraza, P.
- Handbook of Health Survey Methods; 2015; Johnson, T. P. (Ed.)
- Improving Survey Methods: Lessons from Recent Research; 2014; Engel, U., Jann, B., Lynn, P., Scherpenzeel, A., Sturgis, P.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.
- Data Collection in Sociolinguistics: Methods and Applications; 2013; Mallinson, C., Childs, B., Van Herk, G.
- The Digital Divide: The internet and social inequality in international perspective; 2013; Ragnedda, M., Muschert, G.
- Advancing Research Methods with New Technologies; 2013; Sappleton, N.
- Online Instruments, Data Collection, and Electronic Measurements: Organizational Advancements; 2013; Bocarnea, M. C., Reynolds, R. A., Baker, J. D.
- Toward wiser public judgment; 2011; Yankelovich, D., Friedman, W.
- Social and Behavioral Research and the Internet: Advances in Applied Methods and Research Strategies; 2011; Das, M., Ester, P., Kaczmirek, L.
- The who, what, and where of America: Understanding the American Community Survey; 2010; Gaquin, D. A.
- Protecting and accessing data from the survey of earned doctorates: A workshop summary; 2010; Plewes, T. J.
- Measuring the group quarters population in the American Community Survey: Interim report; 2010; Marton, K., Voss, P. R.
- Sozialforschung im Internet: Methodologie und Praxis der Online-Befragung; 2008; Jackob, N., Schoen, H., Zerback, T. (eds.)
- Encyclopedia of Survey Research Methods; 2008; Lavrakas, P. J.
- Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications; 2006; Kraut, A. I.
- Readings in Virtual Research Ethics: Issues and Controversies; 2004; Buchanan, E. A.
- Telephone Survey Methodology; 2001; Groves, R. M., Biemer, P. P., Lyberg, L. E., Massey, J. T., Nicholls II, W. L., Waksberg, J.
- Survey Nonresponse; 2001; Groves, R. M., Dillman, D. A., Eltinge, J. L.
- Psychological Experiments on the Internet; 2000; Birnbaum, M. H.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Internet v Sloveniji - Projekt RIS 1996-1998.; 1998; Vehovar, V.