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Web Survey Bibliography

Title Will They Stay or Will They Go? Personality Predictors of Dropout in Online Study
Year 2016
Access date 27.02.2016
Full text pdf (338 KB)

We examined whether the Big Five personality dimensions and choice of reimbursement (participating in a lottery for a coupon vs. personality feedback) were related to respondents’ motivation to continue filling out an online survey. A total of 3,013 individuals took part in an online study that asked them to rate a number of items separated into different question blocks. Using discrete-time survival analysis (DTSA), we found that Openness, Agreeableness, Conscientiousness, and choosing to receive personality feedback had negative effects on dropout: They were related to a lower probability of quitting the survey. Furthermore, the effects of all four variables were mediated by satisfaction with the questionnaire in the previous question block. Practical implications for online research and implications regarding the role of personality in research participation in general are discussed.

Year of publication2015
Bibliographic typeJournal article