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Web Survey Bibliography

Title Sunday shopping – The case of three surveys
Source Survey Research Methods, 9, 3, pp. 221-230
Year 2016
Access date 28.02.2016
Full text pdf (134 KB)

There is a growing discussion about the use of non-probability sampling in survey research. Probability sampling is the preferred method of sample selection, but practical problems like reduced data collection budgets, increasing nonresponse rates, and lack of adequate sampling frames force researchers to use dierent sampling methods. Particularly, online surveys based on self-selection of respondents have become very popular. Some say that use of such alternative sampling methods is not without risks as often proper inference from sample to population is not possible. Others say that non-probability sampling can produce satisfactory estimates provided efective correction techniques are applied. To obtain more insight in various sampleselection methods, it would be nice to be able to compare them in practical situations. This paper describes a case in which three dierent surveys were carried out on the same topic, atthe same time, and with the same questionnaire, but with dierent sample selection methods:an online panel based on probability sampling, an online survey based on self-selection, anda face-to-face survey in shopping centers. The results of these three polls dier substantially. This is a warning to be careful when choosing a sample selection method.

Year of publication2015

Web survey bibliography (4086)