Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title The Validity of Surveys: Online and Offline
Year 2016
Access date 28.02.2016
Full text pdf (117 KB)

Online surveys are generally considered cheaper, faster, and more convenient. They also have a potential for international reach, allow for elaborate skip-logic, and eliminate errors in data-entry, to name a few of their benefits.

But many wonder about their validity.

In this paper all the important threats to the validity of both online and offline surveys are assessed. Such as lack of a sampling frame, and things such as experimenter effects.

As long as the pros and cons are taken into account, there is room for both, and with the arrival of smartphones, there might be a sampling frame for web-surveys soon.

Year of publication2011

Web survey bibliography - Oxford Internet Institute (1)