Web Survey Bibliography
Title Social Presence in Online Surveys
Author Schmidt-Catran, A. W.; Horstermann, K.
Source methods, data, analyses
Year 2013
Access date 17.03.2016
Full text PDF (1.0 MB)
Abstract
Today, online surveys belong to the standard instruments of most survey research institutes, but some methodical questions are still unanswered. This study deals with the question of whether the simulation of social presence has an effect on the response style. Using an experimental design, the effects of social presence on non-response and socially desirable answers are tested. We expect social presence to lower non-response but to induce socially desirable answers. Topics of the survey are attitudes towards sexism, gender roles and the participation of women in the labor market.Social presence is simulated by pictures of the “investigators” of the study. In addition to the effect of social presence, the study investigates whether the gender and the attractiveness of the person on the pictures have an effect on the answers. This effect might be called a “gender-of-interviewer”effect. Concerning the non-response rate no positive effect of social presence could be found. The results with regard to social desirability and a possible gender-of-interviewer-effect are ambiguous but show significant differences between the control group and our experimental groups.
Abstract - optional
Onlinebefragungen zählen mittlerweile zum Standardrepertoire vieler Forschungsinstitute, einige methodische Fragen bleiben bis dato jedoch noch unbeantwortet. Diese Studie beschäftigt sich mit der Frage, ob durch die Simulation sozialer Präsenz das Antwortverhalten der Befragten beeinflusst werden kann. Mit einem experimentellen Design werden Effekte der sozialen Präsenz auf Nonresponse sowie sozial erwünschtes Antwortverhalten untersucht. Dabei wird davon ausgegangen, dass die Implementierung sozialer Präsenz den Vorteil einer erhöhten Teilnahmebereitschaft und den Nachteil von sozial erwünschtem Antwortverhalten mit sich bringen kann. Der inhaltliche Schwerpunkt des Experiments liegt auf Einstellungen zu Sexismus, Geschlechterrollen und der Berufstätigkeit von Frauen. Zur Simulation der sozialen Präsenz werden Fotografien verwendet. Zusätzlich zum Effekt der sozialen Präsenz wird untersucht, ob das Geschlecht und die Attraktivität der auf den Fotos gezeigten Personen einen Einfluss auf das Antwortverhalten haben. Bei diesem Effekt handelt es sich um eine Art „Gender-of-Interviewer“-Effekt. Bezüglich der Teilnahme- und Antwortbereitschaft konnten keine positiven Effekte nachgewiesen werden. Die Ergebnisse hin sichtlich möglicher Interviewereffekte in Form von sozial erwünschtem Antwortverhalten sind nicht eindeutig, es tauchen aber systematische Unterschiede zwischen den Experimental- und der Kontrollgruppe auf.
Access/Direct link GESIS vol. 7, 2013 Heft 3
Year of publication2013
Bibliographic typeJournal article
Web survey bibliography - 2013 (465)
- The role of gamification in better accessing reality and hence increasing data validity ; 2015; Bailey, P.; Kernohan, H.; Pritchard, G.
- Rewarding the Truth; 2015; Puleston, J.
- Tailored fieldwork design to increase representative household survey response: an experiment in the...; 2015; Luiten, A.; Schouten, B.
- Challenges with Online Research for Couples and Families: Evaluating Nonrespondents and the Differential...; 2015; Busby, D. M.; Yoshida, Ke.
- Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?; 2014; Murphy, L.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Asking Sensitive Questions: An Evaluation of the Randomized Response Technique Versus Direct Questioning...; 2013; Wolter, F.; Preisendoerfer, P.
- Developing an Inclusive Web Survey Design for Respondents with Disabilities; 2013; Jagger, J.; Schaad, A.; Davis, As.; Falcone, A. E.
- The Impact of Survey Communications on Response Rates and Response Quality; 2013; Barlas, F. M.; Falcone, A. E.; Bellamy, N. D.; Mack, A. R.
- The Smartphone Way to Collect Survey Data; 2013; Stapleton, C.
- A Glimpse Inside the Mind of a Respondent: Using Paradata to Improve Online Surveys; 2013; Pape, T.; Barron, S.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Mobile-Mostly Internet Users and Noncoverage in Traditional Web Surveys ; 2013; Antoun, C.; Couper, M. P.
- Pret met panels [Fun online]; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- Leuker kunnen wij het wel maken. Online vragenlijst design: standaard matrix of scrollmatrix (We can...; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- Development and validation of a single- item scale for the relative assessment of physical attractiveness...; 2013; Lutz, J.; Kemper, C. J.; Beierlein, C.; etc.
- Accounting for the Effects of Data Collection Method Application to the International Tobacco Control...; 2013; Thompson, M. E.; Huang, Y. C.; Boudreau, C.; Fong, G. T.; van den Putte, B.; Nagelhout, G. E.; Willemsen...
- A dual-frame sampling methodology to address landline replacement in tobacco control research..; 2013; McMillen, R. C.; Winickoff, J. P.; Wilson, K.; Tanski, S.; Klein, J. D.
- User Modeling via Machine Learning and Rule-Based Reasoning to Understand and Predict Errors in Survey...; 2013; Stuart, L. C.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- How Sliders Bias Survey Data; 2013; Sellers, R.
- Does the first impression count? Examining the effect of the welcome screen design on the response rate...; 2013; Haer, R., Meidert, N.
- Survey Research Response Rates: Internet Technology vs. Snail Mail ; 2013; Lanier, P. A., Tanner, J. R., Totaro, M. W., Gradnigo, G.
- The impact of New Zealand's 2008 prohibition of piperazine-based party pills on young people'...; 2013; Sheridan, J., Dong, C. Y., Butler, R., Barnes, J.
- PRM144 – An adaptable methodology for the design, implementation and conduct of a web-based survey...; 2013; Yeomans, K., Kawata, A. K., Bassel, M., Burk, C. T., Daniels, S. R., Wilcox, T. K.
- The relationships among nurses' job characteristics and attitudes toward web-based continuing learning...; 2013; Chiu, Y.-L., Tsai, C.-C., Fan Chiang, C.-Y.
- Surveillance of patients post-endovascular abdominal aortic aneurysm repair (EVAR). A web-based survey...; 2013; Patel, A., Edwards, R., Chandramohan, S.
- How well do volunteer web panel surveys measure sensitive behaviours in the general population, and...; 2013; Erens, B., Burkill, S., Copas, A., Couper, M. P., Conrad, F.
- Tailoring mode of data collection in longitudinal studies; 2013; Kaminska, O., Lynn, P.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Community Life Survey: Summary of web experiment findings; 2013
- Does Stress Increase the Risk of Atopic Dermatitis in Adolescents? Results of the Korea Youth Risk Behavior...; 2013; Kwon, J. A., Lee, M., Park, E.-C., Park, S., Yoo, K.-B.
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- Bringing usability to pretesting of Business Survey Web Forms in Statistics Finland; 2013; Rouhunkoski, J.
- How do we Know Cognitive Interviewing is Any Good?; 2013; Willis, G. B.
- Survey optimisation considerations for Android, Apple and Windows 8 mobile devices; 2013; Owen, R.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- About the Institute of Public Health - Data aspect; 2013; Zaletel, M.
- Analyzing Paradata to Investigate Measurement Error; 2013; Yan, T., Olson, K.
- Too Fast, Too Straight, Too Weird: Post Hoc Identification of Meaningless Data in Internet ; 2013; Leiner, D. J.
- Can timestamp analyses show the bottlenecks in web surveys?; 2013; Andreadis, I.
- Timing in a web based survey: an influential factor of the response rate; 2013; Paraschiv, D.-C.
- Achieving Synergy Across Survey Modes: Mail Contact and Web Responses from Address-Based Samples; 2013; Dillman, D. A.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Collecting Diary Data on Twitter; 2013; Richards, A., Dean, E., Cook, S.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data; 2013; Haney, C.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.