Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Reaching the Mobile Generation: Reducing Web Survey Non-response through SMS Reminders
Year 2016
Access date 03.06.2016
Web Surveys are increasingly being used as alternatives to traditional telephone and mail surveys, for reasons of cost, speed, and presumed appeal to younger demographics. However, web surveys suffer from low response rates, and just asin other modes, younger and minority respondents have lower response rates.Text message (SMS) communication may be an effective alternative to email for improving web survey participation from hard to reach groups. A 2014 Pew report indicated that 90% of Americans own a mobile device and sending and receiving text messages is the most common cellphone activity. Younger people and minorities are more likely to be “mobile dependent -and rely solely on their phone to access the internet. SMS invitations and reminders with links to the web survey may make it easier for mobile dependent respondents to access the survey, thereby improving response rates. SMS reminders have been used effectively outside of survey research, such as in healthcare to improve adherence to treatment and attendance at appointments. However, findings on the use of text messages for survey research has been limited, in large part due to legal restrictions.The present study uses the Gallup Panel to explore the effectiveness of text message reminders for web surveys. Panel members who provided consent to receive text messages were randomly assigned to receive SMS reminders or email reminders. Respondents in the SMS treatment received messages directing them to the web survey. The findings will explore differences in participation rates by reminder mode, as well as by demographics, device used to complete the survey(mobile versus computer), substantive answers, and timeliness of responses. Panelist perceptions of text message reminders compared to email reminders will be discussed.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)