Web Survey Bibliography
Title Reaching the Mobile Generation: Reducing Web Survey Non-response through SMS Reminders
Author Kanitkar, K. N.; Marlar, J.
Year 2016
Access date 03.06.2016
Abstract
Web Surveys are increasingly being used as alternatives to traditional telephone and mail surveys, for reasons of cost, speed, and presumed appeal to younger demographics. However, web surveys suffer from low response rates, and just asin other modes, younger and minority respondents have lower response rates.Text message (SMS) communication may be an effective alternative to email for improving web survey participation from hard to reach groups. A 2014 Pew report indicated that 90% of Americans own a mobile device and sending and receiving text messages is the most common cellphone activity. Younger people and minorities are more likely to be “mobile dependent -and rely solely on their phone to access the internet. SMS invitations and reminders with links to the web survey may make it easier for mobile dependent respondents to access the survey, thereby improving response rates. SMS reminders have been used effectively outside of survey research, such as in healthcare to improve adherence to treatment and attendance at appointments. However, findings on the use of text messages for survey research has been limited, in large part due to legal restrictions.The present study uses the Gallup Panel to explore the effectiveness of text message reminders for web surveys. Panel members who provided consent to receive text messages were randomly assigned to receive SMS reminders or email reminders. Respondents in the SMS treatment received messages directing them to the web survey. The findings will explore differences in participation rates by reminder mode, as well as by demographics, device used to complete the survey(mobile versus computer), substantive answers, and timeliness of responses. Panelist perceptions of text message reminders compared to email reminders will be discussed.
Access/Direct link Conference Homepage (abstract)
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography (4086)
- The Best of Both Worlds: Utilizing Best Practices From Web and Survey Design ; 2016; Libman Barry, A.; Langer Tesfaye, C.; Levy, J.
- Characterizing Satisficers in Web Surveys Using Paradata to Target Interventions; 2016; Vetting, S. S.; Horwitz, R.; Bray, R.; Hernandez Vivier, A.; Tancreto, J.; Reiser, C.
- A Closer Look at Response Time Outliers in Online S urveys Using Paradata Survey Focus ; 2016; Schlosser, S.; Hoehne, J. K.
- Exploring Mode Effects Between Smartphone and Perso nal Computer Mode of Administration of a National...; 2016; Fahrney Wiant, K.; Richards, A.; Zimmer, S.; Mayclin, D.
- Response Order Effects on a Web Survey of Nurse Pra ctitioners ; 2016; Quintana, G.; Riley, L. E.
- Using Paradata to Identify Questions with High Resp ondent Burden for Improvement in Future Surveys ; 2016; Powell, R.Richards, A.Yu, S.Brackbill, R.
- Investigating Cognitive Effort of Response Formats in Web Surveys using Paradata ; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Assessing the Effects and Effectiveness of Attention-check Questions in Web Surveys: Evidence From a...; 2016; Vannette, D.
- Conducting Survey Experiments Using an Online Labor Market ; 2016; Fowler, S.; Willis, G. B.; Moser, R. P.; Townsend, R. L. M.; Maitland, A.; Sun, H.; Ferrer, R.; Berrigan...
- Mode Effect on Racial Sensitive Questions between W eb and Computer-assisted Self-interview ; 2016; Liu, M.; Wang, Y.; Lepkowski, J. M.
- A Test of Web/PAPI Protocols and Incentives for the Residential Energy Consumption Survey ; 2016; Biemer, P. P.; Murphy, J.; Zimmer, S.; Berry, J.; Lewis, K.; Shaofen, D.
- Mode Effects in American Trends Panel: Bayesian Analysis of a Cross-classified Item-person Mixed Model...; 2016; Gill, Je.; Kolenikov, S.; McGeeney, K.
- Mobile Device Use in Web Surveys Among College Students: Predictors and Consequences for Data Quality...; 2016; Beach, S.; Musa, D.; Strotmeyer, S.; Schlarb, J.
- Mode Effects on Subjective Well-being Research: Do they Affect Regression Coefficients? ; 2016; Sanchez Tome, R.; Roberts, C.; Staehli, M. E.; Joye, D.
- Effects of an Initial Offering of Multiple Survey Response Options on Response Rates; 2016; Steele, E. A.; Marlar, J.; Allen, L.; Kanitkar, K. N.
- How to Invite? Methods for Increasing Internet Surv ey Response Rate ; 2016; Huang, A. R.; Noel, H.; Hargraves, L.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- Unintentional Mobile Respondents in Official Statis tics and Their Effect on Data Quality ; 2016; Bakker, J.
- Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages ; 2016; West, B. T.; Ghimire, D.; Axinn, W.
- Testing Web-Based Survey Measures of Gender Identity and Sexual Orientation Using Mark-All-That-Apply...; 2016; Brenner, P.; Bulgar - Medina, J.
- Mode and Eligibility Rates in a Dual-mode Web and Mail Survey ; 2016; Ventura, I.; Bilgen, I.; Stern, M. J.
- The Impact of Response Scale Direction on Survey Responses in a Mixed-mode Survey ; 2016; Hu, M.; Yan, T.; Keusch, F.
- Examining Trends in the Presence of Survey Mode Effects ; 2016; Hisako Kitada, H.; Lesser, V. M.
- Best Practice Instrument & Communications Evaluation: An Examination of the NSCH Redesign ; 2016; Higgins, W. B.; Welch, R.; Tortora, R. D.; Vladutiu, C. J.
- The Effect of Respondent Commitment and Tailored Fe edback on Response Quality in an Online Survey ; 2016; Cibelli Hibben, K.; Conrad, F. G.
- Effectiveness of Messaging to Encourage Response to the ACS ; 2016; Fulton, J.; Hunter Childs, J. E.; Morales, G.
- Reaching the Mobile Generation: Reducing Web Survey Non-response through SMS Reminders ; 2016; Kanitkar, K. N.; Marlar, J.
- The Effect of Using Text Messages for Survey Invitations and Reminders ; 2016; McGeeney, K.; Yan, H. Y.
- "Don't be Afraid ... We're Researchers!": The Impact of Informal Contact Language...; 2016; Foster, K. N.; Hagemeier, N. E.; Alamain, A. A.; Pack, R.; Sevak, R. J.
- Does Embedding a Survey Question in the Survey Invi tation E-mail Affect Response Rates? Evidence from...; 2016; Vannette, D.
- Mode Effects in Electoral Polls: A Comparative Perspective ; 2016; Durand, C.
- Safety First: Ensuring the Anonymity and Privacy of Iranian Panellists’ While Creating Iran...; 2016; Farmanesh, A.; Mohseni, E.
- Novel Methodology for Reaching a Statewide Represen tative Sample of Youth Ages 12-18 ; 2016; Freedner-Maguire, N.; ZuWallack, R. S.
- Communication Channels that Predict and Mediate Self-response ; 2016; Walejko, G. K.
- Encouraging Online Response among Hard-to-Survey Po pulations: Digital Advertising and Influencer Calls...; 2016; Bates, N.; Virgile, M.
- ...; 2016; Mccaffrey, K. M.; Otmany, J.; Hagedorn, S.
- Simulating a Census Environment to Test Online Self -response ; 2016; Vines, M.
- Using a Response Propensity Model to Allocate Non-c ontingent Incentives in a Web Panel ; 2016; Masterton, M.
- Promoting Participation in Web Surveys; 2016; Hupp, A.; Chan, W.
- Does Asking for Linkage Consent in the Beginning of the Questionnaire Affect Respondents' Answers...; 2016; Haas, G. C.; Eckman, S.
- Implications of Response Device Type for Sensitive Web Surveys: Examining Data Quality and Respondent...; 2016; C.; Richards, A.; C.; Peterson, K.; Smith, A. C.
- Influence of Multiple Factors on Response Rate; 2016; Chaney,B.H.; Chaney, B. H.; Kindlon, A.
- What’s Your Number? Evaluating the Success of Telep hone Number Acquisition Via Record Match,...; 2016; Linville, J. C.; Carley- R.; Carley- R.; Grant, D. B.; Carley- R.; Jans, M.; Carley- R.; Park, R.; Becker...
- Tracking the Representativeness of an Online Panel Over Time ; 2016; Klausch, L. T.; Scherpenzeel, A.
- Can Using a Mixed Mode Approach Improve the Representativeness and Data Quality in Panel Surveys?; 2016; Stern, M. J.
- Surveying American Indian and Alaska Native Parents : Identifying Characteristics of Survey Mode Preference...; 2016; Feeney, K.; Masters, F.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- Pre-election Surveys Using a Multi-modal Interviewing Strategy ; 2016; Redman, J.; Thompson, Sc.; Yost, B.
- Methods for Detecting Telescoping Error in a Cross- sectional Web Design Survey ; 2016; Shook-Sa, B. E.; Berzofsky, M.; Peterson, K.; Lindquist, C.; Krebs, C.
- Introduction Breakoffs, Questionnaire Breakoffs and Web Questionnaire Length: A Metastudy ; 2016; Cehovin, G.; Vehovar, V.