Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Mode Effect on Racial Sensitive Questions between W eb and Computer-assisted Self-interview
Year 2016
Access date 06.06.2016
As surveys are collecting more and more sensitive information, researchers will adopt more self-administered data collection mode or module. Previous study has compared the mode effect on sensitive questions between self-administered and interviewer-administered modes. In general, they concluded that with self-administration,  respondents were more likely to disclose sensitive information and gave undesirable responses. However, to our knowledge, very limited effort has been devoted to comparing different self-administered modes on sensitive questions. The 2012 American National Election Study was conducted in two self-administered modes, one by Web and another through computer-assisted self-interview (CASI). We examine the mode effect on a set of race-relevant questions, which are believed to be sensitive and can trigger socially desirable answers. The preliminary results show a mixed finding of mode effect. While Web elicits more sensitive answers to some questions, CASI receive more such answers to other questions. In addition, we find different patterns of mode effect from different racial and ethnic groups. In the presentation, we will summarize the previous study, provide our hypotheses, present the final results on mode effect, the interaction between mode and respondent’s race/ethnicity, and discuss the implication on future study and survey practice.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations