Web Survey Bibliography
Title Conducting Survey Experiments Using an Online Labor Market
Author Fowler, S.; Willis, G. B.; Moser, R. P.; Townsend, R. L. M.; Maitland, A.; Sun, H.; Ferrer, R.; Berrigan, D.
Year 2016
Access date 06.06.2016
Abstract
Questionnaire design, pretesting, and evaluation can be enhanced by the use of planned experiments that manipulate variables like questionphrasing and ordering, and that assess test-retest reliability. However, experimentation involving survey questions has been limited because of cost, burden, and time constraints in obtaining appropriate samples. This presentation will describe the use of Amazon’s Mechanical Turk (MTurk), an online labor market, to examine question order effects, test-retest reliability, and the potential utility of an online crowdsourcing platform for the conduct of survey experiments. We selected survey self-report items on perceptions of the environment related to walking, and on the frequency and duration of walking for transportation and leisure, from the 2015 Cancer Control Supplement of the National Health Interview Survey (NHIS). A total of 1,446 respondents were recruited through MTurk and completed the web survey using Qualtrics. At Time 1, respondents were randomly assigned to one of two conditions, in which the order of questions on walking behavior, versus perceptions of the walking environment, was varied. Four weeks later, respondents were invited to complete the survey in the same order as in Time1. We obtained a wide range of demographic characteristics (56.2% male, 84% Non-White Hispanic, 50% with at least a Bachelor’s degree, and mean age of 31.8 (SD = 10.6). Results demonstrated reasonable item test-retest reliability for the items administered (Kappa = .48-.84). Further, as in past studies of walking-related survey items, we observed a significant question order effect. The total cost for respondent incentives and MTurk administrative fees was $750. Based on success in carrying out the operational aspects of the experiment in a quick, low-cost manner, and in obtaining information useful for driving questionnaire-design decisions, we conclude that an online platform like MTurk is useful for embedding survey experiments.
Access/Direct link Conference Homepage (abstract)
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography (4086)
- The Best of Both Worlds: Utilizing Best Practices From Web and Survey Design ; 2016; Libman Barry, A.; Langer Tesfaye, C.; Levy, J.
- Characterizing Satisficers in Web Surveys Using Paradata to Target Interventions; 2016; Vetting, S. S.; Horwitz, R.; Bray, R.; Hernandez Vivier, A.; Tancreto, J.; Reiser, C.
- A Closer Look at Response Time Outliers in Online S urveys Using Paradata Survey Focus ; 2016; Schlosser, S.; Hoehne, J. K.
- Exploring Mode Effects Between Smartphone and Perso nal Computer Mode of Administration of a National...; 2016; Fahrney Wiant, K.; Richards, A.; Zimmer, S.; Mayclin, D.
- Response Order Effects on a Web Survey of Nurse Pra ctitioners ; 2016; Quintana, G.; Riley, L. E.
- Using Paradata to Identify Questions with High Resp ondent Burden for Improvement in Future Surveys ; 2016; Powell, R.Richards, A.Yu, S.Brackbill, R.
- Investigating Cognitive Effort of Response Formats in Web Surveys using Paradata ; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Assessing the Effects and Effectiveness of Attention-check Questions in Web Surveys: Evidence From a...; 2016; Vannette, D.
- Conducting Survey Experiments Using an Online Labor Market ; 2016; Fowler, S.; Willis, G. B.; Moser, R. P.; Townsend, R. L. M.; Maitland, A.; Sun, H.; Ferrer, R.; Berrigan...
- Mode Effect on Racial Sensitive Questions between W eb and Computer-assisted Self-interview ; 2016; Liu, M.; Wang, Y.; Lepkowski, J. M.
- A Test of Web/PAPI Protocols and Incentives for the Residential Energy Consumption Survey ; 2016; Biemer, P. P.; Murphy, J.; Zimmer, S.; Berry, J.; Lewis, K.; Shaofen, D.
- Mode Effects in American Trends Panel: Bayesian Analysis of a Cross-classified Item-person Mixed Model...; 2016; Gill, Je.; Kolenikov, S.; McGeeney, K.
- Mobile Device Use in Web Surveys Among College Students: Predictors and Consequences for Data Quality...; 2016; Beach, S.; Musa, D.; Strotmeyer, S.; Schlarb, J.
- Mode Effects on Subjective Well-being Research: Do they Affect Regression Coefficients? ; 2016; Sanchez Tome, R.; Roberts, C.; Staehli, M. E.; Joye, D.
- Effects of an Initial Offering of Multiple Survey Response Options on Response Rates; 2016; Steele, E. A.; Marlar, J.; Allen, L.; Kanitkar, K. N.
- How to Invite? Methods for Increasing Internet Surv ey Response Rate ; 2016; Huang, A. R.; Noel, H.; Hargraves, L.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- Unintentional Mobile Respondents in Official Statis tics and Their Effect on Data Quality ; 2016; Bakker, J.
- Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages ; 2016; West, B. T.; Ghimire, D.; Axinn, W.
- Testing Web-Based Survey Measures of Gender Identity and Sexual Orientation Using Mark-All-That-Apply...; 2016; Brenner, P.; Bulgar - Medina, J.
- Mode and Eligibility Rates in a Dual-mode Web and Mail Survey ; 2016; Ventura, I.; Bilgen, I.; Stern, M. J.
- The Impact of Response Scale Direction on Survey Responses in a Mixed-mode Survey ; 2016; Hu, M.; Yan, T.; Keusch, F.
- Examining Trends in the Presence of Survey Mode Effects ; 2016; Hisako Kitada, H.; Lesser, V. M.
- Best Practice Instrument & Communications Evaluation: An Examination of the NSCH Redesign ; 2016; Higgins, W. B.; Welch, R.; Tortora, R. D.; Vladutiu, C. J.
- The Effect of Respondent Commitment and Tailored Fe edback on Response Quality in an Online Survey ; 2016; Cibelli Hibben, K.; Conrad, F. G.
- Effectiveness of Messaging to Encourage Response to the ACS ; 2016; Fulton, J.; Hunter Childs, J. E.; Morales, G.
- Reaching the Mobile Generation: Reducing Web Survey Non-response through SMS Reminders ; 2016; Kanitkar, K. N.; Marlar, J.
- The Effect of Using Text Messages for Survey Invitations and Reminders ; 2016; McGeeney, K.; Yan, H. Y.
- "Don't be Afraid ... We're Researchers!": The Impact of Informal Contact Language...; 2016; Foster, K. N.; Hagemeier, N. E.; Alamain, A. A.; Pack, R.; Sevak, R. J.
- Does Embedding a Survey Question in the Survey Invi tation E-mail Affect Response Rates? Evidence from...; 2016; Vannette, D.
- Mode Effects in Electoral Polls: A Comparative Perspective ; 2016; Durand, C.
- Safety First: Ensuring the Anonymity and Privacy of Iranian Panellists’ While Creating Iran...; 2016; Farmanesh, A.; Mohseni, E.
- Novel Methodology for Reaching a Statewide Represen tative Sample of Youth Ages 12-18 ; 2016; Freedner-Maguire, N.; ZuWallack, R. S.
- Communication Channels that Predict and Mediate Self-response ; 2016; Walejko, G. K.
- Encouraging Online Response among Hard-to-Survey Po pulations: Digital Advertising and Influencer Calls...; 2016; Bates, N.; Virgile, M.
- ...; 2016; Mccaffrey, K. M.; Otmany, J.; Hagedorn, S.
- Simulating a Census Environment to Test Online Self -response ; 2016; Vines, M.
- Using a Response Propensity Model to Allocate Non-c ontingent Incentives in a Web Panel ; 2016; Masterton, M.
- Promoting Participation in Web Surveys; 2016; Hupp, A.; Chan, W.
- Does Asking for Linkage Consent in the Beginning of the Questionnaire Affect Respondents' Answers...; 2016; Haas, G. C.; Eckman, S.
- Implications of Response Device Type for Sensitive Web Surveys: Examining Data Quality and Respondent...; 2016; C.; Richards, A.; C.; Peterson, K.; Smith, A. C.
- Influence of Multiple Factors on Response Rate; 2016; Chaney,B.H.; Chaney, B. H.; Kindlon, A.
- What’s Your Number? Evaluating the Success of Telep hone Number Acquisition Via Record Match,...; 2016; Linville, J. C.; Carley- R.; Carley- R.; Grant, D. B.; Carley- R.; Jans, M.; Carley- R.; Park, R.; Becker...
- Tracking the Representativeness of an Online Panel Over Time ; 2016; Klausch, L. T.; Scherpenzeel, A.
- Can Using a Mixed Mode Approach Improve the Representativeness and Data Quality in Panel Surveys?; 2016; Stern, M. J.
- Surveying American Indian and Alaska Native Parents : Identifying Characteristics of Survey Mode Preference...; 2016; Feeney, K.; Masters, F.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- Pre-election Surveys Using a Multi-modal Interviewing Strategy ; 2016; Redman, J.; Thompson, Sc.; Yost, B.
- Methods for Detecting Telescoping Error in a Cross- sectional Web Design Survey ; 2016; Shook-Sa, B. E.; Berzofsky, M.; Peterson, K.; Lindquist, C.; Krebs, C.
- Introduction Breakoffs, Questionnaire Breakoffs and Web Questionnaire Length: A Metastudy ; 2016; Cehovin, G.; Vehovar, V.