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Web Survey Bibliography

Title Desktops, Tablets and Phones, Oh My! Device Prefere nce for Web Based Surveys
Year 2016
Access date 06.06.2016
Web surveys are becoming increasingly popular as an inexpensive, quick and practical mode of survey administration. Correspondingly, there is also an expanding array of devices used by respondents for completing online surveys. This poster provides an empirical look at respondents’ device preferences for two different samples: 1) an address-based list sample (ABS) and 2) NORC’s probability-based AmeriSpeak® Panel. Survey invitations for the sampled households were sent via two different modes based on the sample source. Respondents that were part of the ABS were mailed initial letters with the survey website and login information printed on it,whereas the AmeriSpeak® Panel respondents were sent an email with a link to the survey website. The ABS subjects that did not initially respond via web were offered the option of completing via telephone or Paper and Pencil Interview (PAPI). The AmeriSpeak® Panel respondents also had the option of having initial contact and completion via email or telephone. Among the ABS respondents that completed the survey, 40% were by web while the comparable statistic for AmeriSpeak® Panelists was 75%. This poster presents analysis of device preference for those that completed the web instrument based on sample type. This analysis helps researchers better understand how to format their online surveys based on sample type and mode of initial contact.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)