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Web Survey Bibliography

Title An Exploration of the Relationship between Usability Testing and Data Verification
Year 2016
Access date 09.06.2016
Visual design is an important aspect of web survey development because people use the visual cues around a question to help them understanding the meaning and intent of the question. Usability testing helps us to understand how our designs are functioning and how our survey questions are interpreted. Usability testing also helps us to identify barriers to survey completion. Over the course of 14 months, Nielsen conducted iterative usability tests based on a web form and then developed and implemented design changes to address these fixes. For this study, we compare the results of a data validation study that was conducted on an early version of the form with the results of a data validation study (using the same questions) that was conducted after a significant number of usability improvements were implemented. The combination of quantitative and qualitative pretesting done on this set of questions affords us the unique opportunity to take a deeper look into the interaction between these different pretesting processes. By comparing data quality across these versions of the survey, mapping these differences back to the usability testing, and drawing on qualitative commentary that was collected in a series of in-depth interviews conducted after the validation studies, we will be able to take a closer look into the interaction of data quality and usability testing. We will explore the question: what would have happened had we released the survey without the extensive pretesting and how much did we really gain from our efforts? Ultimately, our goal is to produce a set of data-driven,practical recommendations for researchers who hope to maximize their usability testing efforts.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)