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Web Survey Bibliography

Title A Multi-phase Exploration Into Web-based Panel Respondents: Assessing Differences in Recruitment, Respondents and Responses Between RDD and Web-based Sample Frames
Year 2016
Access date 09.06.2016
As phone recruitment for surveys continues to be challenging, and the demand for empirical studies assessing differences between randomly recruited phone respondents versus web-based respondents remains high, the Eagleton Center for Public Interest Polling has initiated a multi-phase comparison study to address these questions. ECPIP, established in 1971, is the oldest university-based state survey research center in the United States and regularly conducts a statewide survey (the Rutgers-Eagleton Poll) of the New Jersey adult population on a wide variety of statewide and national issues. Typical recruitment is between 800 and 1000respondents per survey. Starting with our April 2015 poll, we began to construct a statewide panel by asking respondents if they would be willing to be contacted again in the future for other surveys. In particular, we were interested in obtaining email addresses so that we could add them to a panel for online versions of future Rutgers-Eagleton polls. Our approach has been to field an identical survey directed to respondents recruited from a randomly selected land-based and cell phone sample frame to the web-based panelists. To the maximum extent feasible, the surveys are fielded concurrently. Though the web survey is fielded a bit longer and includes three calls to participate, the survey is closed before we release public information from the phone version to avoid validity threats due to contamination. As the N size of panel respondents increases with additional recruitment, we expect to randomly select participants from the web-based panel so as to decrease respondent fatigue and related non-response. We will present our findings thus far, assessingthe characteristics of our panel – including our recruitment methods, continual solicitation strategies, and attrition – as well as respondent differences between the phone and web-based sample frames and samples themselves, both in terms of demographics and response choices.
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 71st Annual Conference, 2016 (107)