Web Survey Bibliography
Title User Experience and Eye-tracking: Results to Optimize Completion of a Web Survey and Website Design
Year 2016
Access date 09.06.2016
Abstract
Asking respondents to sign up for online research panel is a difficult task. It requires requesting multiple pieces of information, such as demographics, devices presence/usage details, and sometimes to install an app on their device. However, following best practices in website design and visual design principles can help respondents navigate an online registration survey. This study focuses on using eye-tracking, a technology that allows us to passively study people’s eye movements, and other usability measures to analyze how respondents perceive, understand and experience different designs of the online panel registration surveys (n=16). Eye tracking has been used, mostly for questionnaire testing, within the the survey research field (see Redline and Lankford 2001, Graesser et al. 2006, Galesic et al. 2008, and Lenzer, Kaczmirek, and Galesic 2011). In this study, eye tracking is used to gain insights into the perceptions of four online panel registration websites each with a unique layout, messaging, and visuals. For two of these websites, participants completed the registration survey while eye tracking data was also collected. This paper centers on the collection and analysis of qualitative and quantitative measures of the user experience, including eye tracking data(e.g., fixation duration and time to first fixation), participants’ verbalizations, and self-reported satisfaction from in-depth debrief interviews. Results include that color and proximity of the “join now” button can drive participants to look or not look at it. Participants preferred images that conveyed the task they were being asked to do versus happy smiling people or icons. The paper will provide recommendations about the design of online registrations surveys utilizing gaze plots, heat maps, and qualitative debrief data, to inform the recommendations.
Access/Direct link Conference Homepage (abstract)
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Christian, L. M. (21)
- User Experience and Eye-tracking: Results to Optimize Completion of a Web Survey and Website Design ; 2016; Walton, L.; Ricci, K.; Libman Barry, A.; Eiginger, C.; Christian, L. M.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 4th Edition; 2014; Dillman, D. A., Smyth, J. D., Christian, L. M.
- A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys; 2012; Keeter, S., Christian, L. M.
- Assessing Cell Phone Noncoverage Bias Across Different Topics and Subgroups; 2010; Christian, L. M., Keeter, S., Purcell, K., Smith, A.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- Using the Internet to Survey Small Towns and Communities: Limitations and Possibilities in the Early...; 2010; Smyth, J. D., Dillman, D. A., Christian, L. M., O'Neill, A. C.
- Where Do We Find You? How to Locate Cell Respondents; 2009; Christian, L. M., Dimock, M.
- Do Landline RDD Samples Adequately Cover the "Wireless Mostly"?; 2009; Dimock, M., Christian, L. M., Keeter, S.
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- The Influence of Topic Interest and Interactive Probing on Responses to Open-Ended Questions in Web...; 2009; Holland, J. L., Christian, L. M.
- Designing Scalar Questions for Web Surveys; 2009; Christian, L. M., Parsons, N. L., Dillman, D. A.
- ...; 2008; Dillman, D. A., Smyth, J. D., Christian, L. M., O'Neill, A. C.
- Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method ; 2008; Dillman, D. A., Christian, L. M., Smyth, J. D.
- Combining Mail and Internet Methods to Conduct Household Surveys of the General Public: A New Methodology...; 2008; Dillman, D. A., Smyth, J. D., Christian, L. M., Oneill, A.
- Context effects in Internet Surveys: New issues and evidence; 2007; Smyth, J. D., Dillman, D. A., Christian, L. M.
- The influence of interactive probing on response to open-ended questions in a web surveys; 2007; Holland, J. L., Christian, L. M.
- Is it Possible to Obtain Equivalent Answers to Scalar Questions in Web and Telephone Surveys?; 2006; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Open-Ended Questions in Web and Telephone Surveys; 2006; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- Comparing Check-All and Forced-Choice Question Formats in Web Surveys: The Role of Satisficing, Depth...; 2005; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.
- The Influence of Graphical and Symbolic Language Manipulations on Responses to Self-Administered Questions...; 2004; Christian, L. M., Dillman, D. A.