Web Survey Bibliography
Title A Glimpse Inside the Mind of a Respondent: Using Paradata to Improve Online Surveys
Author Pape, T.; Barron, S.
Source The American Association for Public Opinion Research () 68th Annual Conference, 2013
Year 2013
Access date 11.08.2016
Full text PDF (483 kB)
Abstract
Traditional quality measures of survey instruments include item nonresponse and survey completion time. In interviewer-administered modes, quality measures sometimes include interviewer observations of respondent utterances or facial expressions. These results are often subjective and cannot describe the reasons behind respondents answer choices or their experiences with the survey. Use of paradata from Internet instruments allows us to get an objective view of the entire survey experience from initial login to final submission. As part of the 2012 National Census Test, the Census Bureau captured paradata from every pae of the online instrument, along with respondent answers. These paradata provide rich data related to respondent interaction with the census Internet questionnaire such as break-off rates, help link access, answer changes, and completion times. These data help researchers key in on items that are problematic from a user perspective in a way that is not possible with traditional data analyses, such as response rates. Paradata results allow researchers to focus instrument improvement efforts on items that are known to be problematic for a respondent in a very specific way. This paper will use paradata results from the 2012 National Census Test to identify potential issues that can be resolved for future online instruments and to highlight design features that worked well.
Access/Direct link Conference Homepage (abstract) / (full tex)
Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 69th Annual Conference, 2014 (20)
- Investigating Response Quality in Mobile and Desktop Surveys: A Comparison of Radio Buttons, Visual...; 2014; Toepoel, V.; Funke, F.
- Assessing the Impact Device Choice Has on Web Survey Data Collection ; 2014; Hupp, A.; Schroeder, H. M.; Piskorowski, A.D.
- Understanding Mobility: Consent and Capture of Geolocation Data in Web Surveys; 2014; Crawford, S. D.; McClain, C.; Young, R.H.; Nelson, T. F.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- What Does the Satisfaction with Democracy Measure Mean to Respondents in Different Countries? How Cross...; 2014; Behr, D., Braun, M.
- Using Eye Tracking to Evaluate Email Notifications of Surveys and Online Surveys Collecting Address...; 2014; Olmsted, E. L., Nichols, E. M.
- Respondent Processing of Multiple Images throughout a Web Survey; 2014; Charoenruk, N., Stange, M.
- Using Eye Tracking to Examine the Visual Design of Web Surveys; 2014; Zhou, Q., Ricci, K., Olson, K., Smyth, J. D.
- Achieving Balance: Understanding the Relationship between Complexity and Response Quality; 2014; Kirchner, A., Powell, R.
- Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question...; 2014; Bilgen, I., Stern, M. J.
- The Grouping of Items in Mobile Web Surveys; 2014; Mavletova, A. M., Couper, M. P.
- Evaluating the Efficacy of Mixed-Mode Intercept Surveys for Complex Questionnaires; 2014; Puniello, O. T.
- Experiments with Email Formatting; 2014; Lawrence, S., Phillips, B. T.
- Sequential or Simultaneous Multi-Mode? Results from Two Large Surveys of Electric Utility Consumers; 2014; Jackson, C., Ledoux, C.
- Correlates of Attrition in the German Internet Panel: Drop-Outs and Sleepers; 2014; Blom, A. G., Beissel-Durrant, G.
- Survey Breakoff in Online Panels; 2014; McCutcheon, A. L.
- Measuring Nonresponse Bias in Web Surveys: The Role of Health Status; 2014; Zhang, M.
- Providing a Deadline for Response: Results from Two Recent Experiments; 2014; Kaiser, A., Walston, J. T., Medway, R., Ye, C., Tourangeau, R.
- Respondents Playing Fast and Loose?: Antecedents and Consequences of Respondent Speed of Completion; 2014; Thomas, R. K., Barlas, F. M.
- A Glimpse Inside the Mind of a Respondent: Using Paradata to Improve Online Surveys; 2013; Pape, T.; Barron, S.