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Web Survey Bibliography

Title The Best of Both Worlds? Combining Passive Data with Survey Data, its Opportunities, Challenges and Upside
Year 2015
Access date 16.08.2016
Presentation PDF (652 KB)
In today’s quest for consumer insights, using just one research method can have its shortcomings. This research explores the fusion between “traditional” data collection like surveys and new methods like passive data collection. In the course of three months, Interprets sample group was engaged with traditional data collection methods like a survey and were tracked with the help of passive data collection. We’ll hear about the challenges and possibilities when fusing traditional market research methods with innovative technologies. 
Access/Direct link Conference Homepage 
Year of publication2015
Bibliographic typeConferences, workshops, tutorials, presentations