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Web Survey Bibliography

Title A new model for concept evaluation
Source Quirk's Marketing Research Review, August 2016, pp. 34-37
Year 2016
Access date 06.09.2016
A look at the value of analyzing consumers’ verbal – rather than written – responses to new product concepts.  
Year of publication2016
Bibliographic typeJournal article

Web survey bibliography - Allen, D. R. (1)