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Web Survey Bibliography

Title Are interviews costing £0.08 a waste of money? Reviewing Google Surveys for Wisdom of the Crowd projects
Year 2016
Access date 25.10.2016
Full text PDF (1 MB)
Survey data collection costs have become so low that there have been questions as to their quality. This is in addition to low response rates; professional respondents; respondent interaction and uncertainties about self-selecting ‘samples’. Some recent political polls have raised questions. The authors were curious as to whether a “Wisdom of the Crowd” approach might be an alternative. This paper looks at over 100 such surveys and reports that in five out of six cases discussed, the results from £0.08p interviews delivered results in line with known outcomes. Our results, explained in the paper, shows that such interviews are not a waste of money. 
Access/Direct link Conference Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeConference proceedings

Web survey bibliography (4086)