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Web Survey Bibliography

Title Taking It To The Web
Year 2000
Access date 21.07.2004

This presentation will guide participants to effective, action-oriented, online market research by tackling questions such as:  How do Web-based surveys differ from phone, mail and in-person interviews?; Do we get better data from online research?; Can we apply knowledge of how our brain works to enrich the online research environment?; Should firms replace traditional research methods with online methods?; What are the greatest strengths and weaknesses of online research?; How can I use my company’s Web site to profile my customers and track their needs and wants?; How can my firm use cookies and hyperlinks for tracking and other online research?

Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - Grant, A. T. (1)