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Web Survey Bibliography

Title The 10 commandments of electronic market research
Year 1998
Access date 29.07.2004

The World Wide Web is becoming an increasingly popular medium for conducting market research. It allows smaller businesses that previously lacked access to a large base of survey respondents to carry out the opinion-based studies necessary for crafting a successful marketing strategy. Unfortunately, few surveys found on the Web are likely to provide good quality data upon which a strategy can be based.

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Year of publication1998
Bibliographic typeJournal article