Web Survey Bibliography
Title Designing Surveys: A Guide to Decisions and Procedures
Source Pine Forge Press: Thousand Oaks
Year 2004
Access date 12.10.2004
Abstract Since the first publication of Designing Surveys: A Guide to Decisions and Procedures in the mid-90s, the technologies used to conduct surveys have changed dramatically. New technologies have not only aided survey research, but they have created new and difficult problems and obstacles. The public’s sensitivity to matters of privacy and the use of data may have been raised by the impact of more powerful technologies for data linkage and data dissemination. The Second Edition accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. The text is aimed at the undergraduate survey research or survey methods courses in the social sciences, including Sociology, Social Work, Anthropology, and Political Science.
Access/Direct link Homepage - Pine Forge Press
Year of publication2004
Bibliographic typeBook
