Web Survey Bibliography
Title Internet Audience Measurement: A Practitioner's View
Author Coffey, S.
Source Journal of Interactive Advertising, 1, 2
Year 2001
Access date 19.10.2004
Full text doc (78k)
Abstract The objective of this paper is to provide some background to those interested in the Internet audience measurement industry, layout the alternative methods employed, and provide greater detail behind the methodology used by the leading Internet audience measurement service. Alternative measurement methods are discussed. Each of the commercial audience measurement firms that are active are constantly striving to refine and improve their methodologies to match the needs of a very rapidly changing industry, and some of these improvements are discussed. This paper concludes that considerable innovation will occur in the five years ahead, just as radical changes have occurred in the five years past.
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Year of publication2001
Bibliographic typeJournal article
Web survey bibliography (4086)
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- A Comparison of Emerging Pretesting Methods for Evaluating “Modern” Surveys; 2017; Geisen, E., Murphy, J.
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- An Empirical Process for Using Non-probability Survey for Inference; 2017; Tortora, R.; Iachan, R.
- The perils of non-probability sampling; 2017; Bethlehem, J.
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- Is There a Future for Surveys; 2017; Miller, P. V.
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