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Web Survey Bibliography

Title Personalized salutation, power of sender and response rates to Web-based surveys
Author Joinson, A. N., Reips, U. -D.
Source Computers in Human Behaviour, 23, 3, pp. 1372-1383
Year 2007
Database ScienceDirect
Access date 31.01.2005

Three studies were conducted to examine the effect of personalized salutation and sender power on signing up to an online survey panel, and subsequent survey response rates. In the first study, significantly more people joined a panel if addressed by a personalized salutation. In Study 2, this effect was replicated using an invitation to leave a second panel. In the final study, a significant salutation effect was found when power of the sender was high, and not when power of the sender was neutral. It is argued that for this sample, power of audience and participant identifiability linked to create a compliance-based motivation to join and maintain membership of an online panel. Implications for the maintenance of online panels, survey response rates, and the collection of sensitive personal information, are discussed.

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Year of publication2007
Bibliographic typeJournal article

Web survey bibliography - Reips, U.-D. (41)