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Web Survey Bibliography

Title Understanding the effects of audio-CASI on self-reports of sensitive behavior
Source Public Opinion Quarterly (POQ), 67, 3, pp. 385-395
Year 2003
Access date 28.04.2005

Large-scale surveys increasingly inquire into health-related behaviors such as sexual activity, drug use, and alcohol intake. Many of these behaviors are regarded as sensitive by potential respondents, sometimes leading to refusal to participate in the survey and sometimes to underreporting of what are regarded as undesirable behaviors (e.g., Bradburn 1983; Tourangeau, Rips, and Rasinski 2000, chap. 9). As a result, the issue of how to elicit truthful reports of such behaviors has assumed increasing importance. The relatively recent development of audio computer-assisted self-interviewing (audio-CASI or ACASI) has received much attention (including an article by Turner, Ku, and colleagues [1998] in Science and the 2002 AAPOR Innovators’ Award), and this mode of administration offers potential gains in the reporting of a variety of sensitive behaviors and attitudes. However, nearly all previous audio-CASI studies have compared outcomes with interviewer administration of the items (e.g., Metzger et al. 2000; Newman et al. 2002) or with paper self-administered questionnaires (e.g., Turner, Forsyth, et al. 1998), making it difficult to disentangle the effects of audio enhancement from self-administration or the effects of computer presentation from paper presentation. 

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Year of publication2003
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Web survey bibliography - Public Opinion Quarterly (POQ) (90)

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