Web Survey Bibliography
Title Tracking the Progress of E-mail Versus Snail-Mail
Author Bachmann, D. P., Elfrink, J., Vazzana, G.
Source Marketing Research, 8, 2, pp. 31-35
Year 1996
Database ProQuest
Access date 05.04.2004
Abstract Advances in computer technology and the increased popularity of electronic-mail applications have enhanced the potential for conducting survey research through e-mail. In an experiment comparing mail and e-mail data collection, e-mail fared well with respect to response rates, item omission, response time, and data quality. The authors make a case for using e-mail to conduct research, but only under specific circumstances.
Access/Direct link ProQuest (full text)
Year of publication1996
Bibliographic typeJournal article
