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Web Survey Bibliography

Title Using Internet polling to forecast the 2000 elections
Source Marketing Research, 13, 1, pp. 26-30
Year 2001
Database ProQuest
Access date 20.04.2004

In recent years, much has been said and written by supporters and critics of Internet-based survey research. Amid much vigorous debate and disagreement, critics argued that, because most online surveys do not use probability samples of the population, they are bound to be seriously inaccurate. However, the election of November 2000 has clearly demonstrated that Internet polls can be designed and executed to measure voting intentions with great accuracy. Results of a Harris Interactive poll are compared to actual election results.

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ProQuest (full text)

Year of publication2001
Bibliographic typeJournal article