Web Survey Bibliography
Title Are the mobile phone users ready for MCASI - mobile computer assisted self interviewing?
Author Tjostheim, I., Thalberg, S.
Source Technovate 2, 2004
Year 2004
Access date 05.05.2004
Presentation pdf (762k)
Abstract In this presentation mobile computer-assisted self-interviewing, MCASI, is tested with users of GPRS phones. The test participants were recruited from a national representative panel by TNSGallup in Norway. The users of the mobile survey were asked to give feedback and their views on how they perceived this new survey method. The non-participants also answered a follow-up questionnaire regarding why they did not participate. Of the two tests, the short and simple mobile survey (MCASI 1) functioned much better than the more advanced mobile survey (MCASI 2). For the market research community the results are promising – some of the users of the mobile survey even preferred this new method to surveys on the Internet.
Access/Direct link Homepage - Tjostheim (presentation)
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
