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Web Survey Bibliography

Title Developing a Strategy for Sampling U.S. Mobile Phone Users Based on European Models
Author Buskirk, T. D., Callegaro, M.
Source The American Association for Public Opinion Research (AAPOR) 58th Annual Conference, 2003
Year 2003
Access date 07.05.2004
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Presentation
Abstract The Cellular phone penetration of many European countries is reaching in excess of 90 percent. Because the European market has a uniform technology (GSM) and a billing system that allows free incoming minutes for the end user and because of the high penetration rate of mobile phone users, many European countries, lead by Finland, are conducting telephone surveys via mobile phones. A consequence of the increasing penetration rates is a decrease in the landline-only household penetration and an increase in both the number of households that have just a mobile phone and those that have both a landline telephone as well as a mobile telephone. With the increasing number of mobile phone only households, European countries cannot simply use sampling methods that reach households with some type of landline telephone as the undercoverage bias approaches non-ignorable limits. Hence, several strategies have been developed to sample these European mobile phone only households to compensate for the selection bias associated with landline-only telephone surveys.
Meanwhile, the penetration of mobile telephones in the U.S. is lower compared to that of many European countries, yet continues to increase. This lower penetration rate coupled with variation in plans and providers and a nonuniform technology present many difficulties with easily adapting the European methodology for surveying mobile phone customers to U.S. mobile phone subscribers. One such marked difference comes in the processing and payment of incoming minutes with most U.S. customers being charged for all incoming minutes. In this paper we will explore some of the advances proposed by some European mobile phone survey models and discuss how these advances can be applied or modified for use in the United States. This information will be synthesized into sampling strategies that should prove useful for surveying mobile phone subscribers in the United States.
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Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Callegaro, M. (41)