The course, given by Mick Couper, will focus on the design of Web survey instruments and procedures, based on theories of human-computer interaction, interface design, and research on self-administered questionnaires and computer assisted interviewing. The main objectives of the course are:

• To provide participants with an understanding of the importance of design in reducing measurement error in Web surveys
• To provide participants with the practical knowledge and tools to make appropriate design choices and decisions

The course is aimed at both producers and users of Web surveys. The focus is on design rather than programming issues. It is aimed at those who want to design and implement Web surveys to maximize data quality. Many different types of surveys and survey topics will be covered, with examples from government, academic, and commercial surveys.

Course website