Why does IMPACT matter? Is Market Research effective?

The value and profitability of any product or service and the impact of it in the marketplace depends on the decisions driven by effective market research.

Decision makers require guidance to help them connect with their audience and support their corporate strategy. Connecting business with consumers, society with citizens, and providing actionable insights that impact on business and society is what market research is there for.

Congress 2011 in Amsterdam will turn the spotlight on to the positive contribution, energy and momentum that exists in the industry. It will provide a platform to celebrate market research and the impact it has on business and society through the insights it generates. In these challenging times, research needs to display renewed dynamism and be reloaded with pioneering concepts.

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