The data stream has swelled to a raging river and market researchers unable to make sense of the torrent risk becoming bystanders. To remain relevant, research agencies must get a firm grasp on new modalities now making an impact and envision likely scenarios for the future of market intelligence. At this conference we'll provide that clarity as we dive headlong into the deluge.
We'll tap the innovative minds of expert speakers - from outside the industry and from within - to analyze the altered landscape. Where is data being harvested and how? We'll delve into business analytics, social media, mobile applications, and other key drivers. As we better understand the current environment, we'll define success now and identify what research firms must do to excel in the future. What skills must your employees master? Does your corporate culture need an attitude adjustment? How do you reconcile needed scientific rigor with untested platforms? How do you meet the shifting expectations of clients? How can insurgent thinking and behavior enable your team to adopt very different - and necessary - business models?
The CASRO Annual Conference provides a unique forum for senior executives at market research firms to engage with fellow thought leaders. Join us for high-level, objective presentations and discussions on business management topics and critical research-specific issues.
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