Olivetree Research and SSI conducted a test where various mobile and traditional modes were used to collect diary data about snacking. The results are surprising and very relevant to the discussion of how to best leverage technology to present clients with the best data and direction available about the products and services they offer.
This session is intended for any researchers interested in understanding the “how” and, perhaps more importantly, the “why” of in the moment mobile research. End clients would learn how to increase the accuracy (validity) of their data through utilisation of mobile techniques.
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