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Events

Name What Market Research Should Know about Usability Testing
Organized by Marketing Research Association
Where

Webinar

From 25.04.2012
To 25.04.2012
Description

In this highly interactive session Kay will describe what a qualitative researcher should know about usability testing. She’ll cover what usability testing is, when to suggest it to a client, techniques for blending it with other
qualitative methods, and various approaches to doing a usability test (e.g., online vs. in-person studies, usability testing mobile applications). Kay will describe how she uses Morae and will discuss how to collect usability data and write effective reports. In addition, she’ll talk about simple survey tools that measure usability such as the Product Reaction Cards and the System Usability Scale.
Webinar Homepage

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