As a planet, we’ve become people on the move – with millions connecting on the fly through mobile devices and social networking sites ranging from cell phones to iPads. As market researchers, we don’t want to be left behind. Learn to connect with your respondents on their turf – through their mobile device. In this session, we will cover mobile research best practices, sharing case studies that show what works and what doesn’t when conducting mobile research. We’ll go into detail about mobile privacy issues as well as creative practices that have worked in the real world to connect, engage and deliver actionable results.

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