Online sampling has come a long way from the old days of static panels and email invitations. Sophisticated blending and sample management techniques allow researchers to gather data faster and more precisely than ever before. But this new world of online research is more complicated-and the risks of basing a research project on a faulty sample is greater than ever.

In this webcast, SSI will walk you through the components of today's quality sample, share brand new research on attentiveness in online research, and explain the pitfalls to avoid. Afterward, you'll be armed with the knowledge you need to make informed sampling decisions for your next online research project.

Learn:
- How to write questionnaires so people will pay attention
- Practical Sample tradeoffs and how to make the best methodology decision for your project
- Why sampling methodology matters

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