Events
Valencia
The pressure for brands to engage with consumers in smarter ways has led to a wave of new methodologies being voiced every 5 minutes, often without a clear link to the added value for clients or a relationship with established methods.
For many researchers and CMOs - inspired by the social web and its emerging marketing ecosystem – cool and hip with instant results seem to be the order of the day, creating tensions for those who argue the need for time and in-depth analysis to deliver quality.
Our 17th annual international Qualitative conference, Brilliant Transformations, celebrates the heritage of qualitative research rooted in curiosity, quality and intellect, while uniting the brilliant minds of the global crowd to spearhead change, embrace new possibilities and determine a new value and relevance for qualitative research.