Events
Istanbul, Turkey
Mobile research is growing as the ownership of smartphones sky rockets across the globe. The market research industry is exploring how best to leverage this powerful technology and best practices to follow with this new mode of data collection. This workshop is intended to provide market researchers with confidence in designing solid research studies deployed to smartphone mobile devices. Come out of the workshop with the ability to incorporate and weave mobile research into your research programs and practices.
By touching the technology during the workshop, research professionals can experience firsthand how to implement best practices in mobile research:
- Explore use case scenarios for mobile research (e.g., on-site, dual mode)
- Determine how sample sources affect study designs
- Learn the basic tenets of mobile survey design
- Test mobile surveys for usability and user experience
- Design a mobile survey and deploy to fellow workshop attendees
- Learn about geolocation and geotagging
In combination with Congress 2013.