Events
Atlanta
ESOMAR is pleased to announce the launch of its first B2B Research Forum. It is “the place 2B” in 2014 – a must-attend event for all practitioners engaged in B2B marketing, including research buyers and suppliers, marketers, NPD personnel and others involved in the decision-making process and value chain.
This refreshing, innovative one-day forum is based on five cohesive pillars:
1. Innovation: Change is engulfing the world of B2B marketing driven by new technology, globalization, new communications and distribution channels; it has increased sophistication of the marketing function.
The supporting research information/intelligence function is also undergoing significant change, reflecting dramatic innovations in research practices and methods.
2. Distinctiveness: B2B marketing is fundamentally different from consumer marketing because of the decisions taking place within a business context. This also shapes how B2B research must be conducted.
3. Commonality: There are broad similarities among the challenges and solutions across B2B activity, regardless of sector and whether the target market is comprised of large companies or small and mid-sized enterprises.
4. Global: As more and more B2B marketing becomes global, experiences and best practices need to be shared across boundaries.
5. Business Impact: Ultimately, it all comes down to providing the data, insight, and guidance that leads to better decision-making and business success.
While exploring and building on the commonalities across sectors, the Forum will also focus on a few broad areas of activity including:
- Financial and business services
- Equipment (including construction vehicles, automotive, etc.)
- Industrial/agricultural (heavy manufacturing, construction materials, chemicals, and animal health)
- Medical/pharmaceutical
Events (276)
- Oct 10 2018 AoIR 2018: Montreal
- Aug 22 2018 Third Global Conference of the Mixed Methods International Research Association
- Jul 28 2018 2018 Joint Statistical Meetings
- Jul 15 2018 XIX ISA World Congress of Sociology
- Jul 15 2018 XIX ISA World Congress of Sociology
- Jun 04 2018 ESOMAR Summer Academy 2018
- May 16 2018 AAPOR 73rd Annual Conference
- May 16 2018 2018 Symposium on Data Science and Statistics (SDSS)
- May 13 2018 Asia Pacific 2014
- Feb 28 2018 General Online Research conference (GOR 18)
- Feb 15 2018 2018 ASA Conference on Statistical Practice
- Nov 27 2017 ESOMAR Big Data World 2017
- Oct 25 2017 Research & Results 2017: The Market Research Show
- Oct 16 2017 2017 Corporate Researchers Conference (CRC)
- Sep 28 2017 Transitioning In-Person Surveys to Mixed-Mode
- Sep 10 2017 ESOMAR Congress 2017
- Aug 30 2017 28th International Workshop on Household Survey Nonresponse
- Aug 03 2017 23rd ISSAT International Conference on Reliability and Quality in Design (RQD 2017)
- Jul 29 2017 2017 Joint Statistical Meetings
- Jul 25 2017 Responsive Survey Design: Three One-Day Short Courses
- Jul 03 2017 International Conference on Robust Statistics 2017
- Jun 18 2017 Summer Institute in Computational Social Science
- Jun 14 2017 5th Italian Conference on Survey Methodology2017
- Jun 12 2017 International Total Survey Error Workshop 2017
- May 31 2017 MRIA 2017 Annual Conference
- Feb 15 2017 2018 American Statistical Association Conference on Statistical Practice
- Nov 09 2016 International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2)
- Nov 01 2016 International Conference: Questionnaire Design, Development, Evaluation & Testing
- Oct 06 2016 AoIR 2016: Berlin
- Sep 08 2016 ASC 7th International Conference: Are We There Yet? Where Technological Innovation is Leading Research...
- Aug 04 2016 5th Summer School in Survey Methodology
- Jul 30 2016 JSM (the Joint Statistical Meetings) 2016
- Jul 25 2016 Second International Conference on Survey Methods in Multinational, Multiregional and Multicultural...
- Jul 25 2016 3MC International Conference 2016
- Jul 05 2016 7th ESRC Research Methods Festival
- Jun 29 2016 International Conference of Computational Statistics and Data Engineering
- Jun 20 2016 Panel Survey Methods Workshop
- Jun 12 2016 ICSA Applied Statistics Symposium
- Jun 09 2016 Online Research Ethics: Challenges and Opportunities
- Jun 01 2016 Q2016: European Conference on Quality in Official Statistics
- May 31 2016 IASSIST Conference 2016: Embracing the ‘data revolution’
- May 22 2016 ACM Web Science 2016
- May 18 2016 2016 Insights & Strategies Conference (MRA)
- May 15 2016 IFD&TC 50th Annual Conference
- May 10 2016 WAPOR 69th Annual Conference
- Mar 29 2016 CASRO Digital Research Conference
- Mar 02 2016 General Online Research conference (GOR 16)
- Feb 23 2016 The Quirk's Event
- Feb 10 2016 Designing Surveys for the Mobile Web
- Sep 19 2015 International Total Survey Error Workshop 2015