Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography


Number of records per page


Title Author Source Year Full text AllCoder
GreenBook Research Industry Trends Report... Murphy, L. (Ed.) GreenBook, 2015, Q3-Q4 Edition 2015

pdf (14,6 MB)

Web Survey's Hidden Hazards Morrel Samuels, P. Harvard Business Review, 81, 7, pp. 16 2003
Mobile location based research: Cross cultural... Morden, M., Ferneyhough, C., Grenville, A. ESOMAR Online Research 2010 2010
Multi-Language Multi-Continent B2B Community... Morden, M., Accomando, E. Latin America 2012 2012
Supplier Side: Survey programming integration... Mitrano, M. Quirk's Marketing Research Review, December, 2002 2002

pdf (724 KB)

Internet surveys: limits and beyond limits... Mititelu, C. Quirk's Marketing Research Review, January 2003 2003

pdf (280 KB)

Is There a Future for Surveys Miller, P. V. Public Opinion Quarterly (POQ); 80, 1, pp. 205-212 2017 pdf 72,1 KB
Online marketing research Miller, J. The handbook of marketing research. Uses, misues and future advances; pp. 110-131 2006
Effects of Displaying Videos on Measurement... Mendelson, J., Gibson, J. L., Romano Bergstrom, J. C. The American Association for Public Opinion Research (AAPOR) 68th Annual Conference, 2013 2013
Underreporting in Interleafed Questionnaires... Medway, R., Viera Jr., L., Turner, S., Marsh, S. M. European survey research associaton conference 2011, ESRA, Lausanne 2011
A comparison of Internet and mail survey... Medlin, B., Whitten, D. Quirk's Marketing Research Review, July, 2001 2001

pdf (879 KB)

Just published: Forrester Wave™ of... McInnes, A. 2011
The Effects of a Delayed Incentive on Response... McGonagle, K., Freedman, V. A. Field Methods, Published online before print October 17, 2016 2016 pdf (151 KB)
Web-based market research ushers in new... McCullough, D. Marketing News, 32, 19, pp. 27-28 1998

pdf (1.7 MB)

Theoretical model of context-sensitive mobile... Maxl, E. Presented at: General Online Research Conference (GOR) 2010 2010
Internet Panels, Professional Respondents... Matthijsse, S.; De Leeuw, E. D.; Hox, J. Methodology, 11, 3, pp. 81-88 2015
Casting a wider net Marinelli, J. Quirk's Marketing Research Review, July 1999 1999

pdf (610 KB)

Representativeness of Mobile Internet Surveys... Maier, U., Neubarth, W., Grosser, A., Hombach, A. General Online Research Conference (GOR) 2009 2009
Online sample -- can you trust it? Maginnis, C. Quirk's Marketing Research Review, July 2003 2003

pdf (281 KB)

Privacy, please Mack, B. Quirk's Marketing Research Review, July 2002 2002

pdf (816 KB)

The Confirmit Annual Market Research Software... Macer, T., Wilson, S. meaning ltd 2012
Globalpark Annual Market Research Software... Macer, T., Wilson, S. meaning ltd 2010
The 2008 Confirmit Annual Market Research... Macer, T., Wilson, S. meaning ltd 2009
The 2006 Confirmit Annual MR Software Survey... Macer, T., Wilson, S. meaning ltd 2006
The 2012 Confirmit Annual Market Research... Macer, T., Wilson, S. meaning ltd 2013

pdf (1.134 KB)

FocusVision 2015 Annual MR Technology Report... Macer, T., Wilson, S. meaning ltd 2016 pdf (2,10 MB)
Software Review: CAVI from OpinionOne Macer, T. Quirk's Marketing Research Review, December, 2002 2002

pdf (416 KB)

Moving answers with the GyroScale: Using... Luetters, H., Kraus, M., Westphal, D. General Online Research Conference (GOR) 2014 2014
Involve while you evolve. How to make mobile... Luck, K. Quirk's Marketing Research Review, 25, 6, pp. 52-58 2011
Measuring Up: Impact of mobile and segmentation... Luck, K. ESOMAR Congress 2013 2013
Internet research differs from research... Lohmann, M., Schmucker, D. J. Tourism Review, 64, 1, pp. 32-47 2009
An Analyze of the Zero Price Effect on Online... Liu, Y., Yuan, P. Proceedings at 2010 International Conference of Information and Management Engineering 2010

pdf (236 kb)

You've got surveys Lipke, D. J. American Demographics, 22, 11, pp. 42-44 2000
A Survey Stopping Rule Based on Weighting... Lewis, T. WAPOR 64th Annual Conference, 2011 2011

pdf (426 KB)

A Comparison of Objective Characteristics... Lee, S.-J., Lee, W.-N., Kim, H., Stout, P. A. Journal of Interactive Advertising, 4, 2 2004

doc (160k)

Effects of incentives and the Big Five personality... Larson, A. J., Sachau, D. A. International Journal of Market Research, 51, 5, pp. 687-706 2009
Survey Research Response Rates: Internet... Lanier, P. A., Tanner, J. R., Totaro, M. W., Gradnigo, G. Journal Of Business, Industry, and Economics, 18, Spring 2013 2013

pdf (225 KB)

Where does the Fair Trade price premium... Langen, N., Adenaeuer, L. Social Enterprise Journal, 9, 3, pp. 293-314(22) 2013
Mobilizing your Branded Panel: Panel data... Kugel, C., Brien, D., Blechman, J. 3D Digital Dimensions 2013 (Online + Social Media + Mobile) Research 2013
Enrichment of Qualitative Research through... Krischke-Ramaswamy, M., Knorr, H. Presented at: General Online Research Conference (GOR) 2010 2010
How virtual corporate social responsibility... Korschun, D., Du, S. Journal of Business Research, 66, 9, pp. 1494–1504 2013
How Mobile Stacks Up to Traditional Online... Knowles, R. MRA 2013 Insights & Strategies Conference 2013
Market Research Online and Offline - Differences... Knorr, H., Krischke-Ramaswamy, M. General Online Research Conference (GOR) 2009 2009
Reflections on web based data collection... Kloek, W., van der Valk, J. NTTS 2011 - New Techniques and Technologies for Statistics 2011

pdf (15 kb)

Experimental comparison of Web, electronic... Klassen, R. D., Jacobs, J. Journal of Operations Management, 19, 6, pp. 713-728 2001

pdf (133k)

SUMI: the Software Usability Measurement... Kirakowski, J., Corbett, M. British Journal of Educational Technology, 24, 3, pp. 210–212 1993
Compare and contrast Kindig, L. Quirk's Marketing Research Review, June 2002 2002

pdf (310 KB)

Web site design benchmarking within industry... Kim, S.-E., Shaw, T., Schneider, H. Internet Research, 13, 1, pp. 17-26 2003
An Iranian Experience of Internet Surveys... Khoshgooyanfard, A. R. Journal of Website Promotion, 3, 1 & 2, pp. 14 - 24 2008
Open-ended Questions in Web Surveys: One... Keusch, F. The American Association for Public Opinion Research (AAPOR) 67th Annual Conference, 2012 2012
The Influence of Answer Box Format, Personal... Keusch, F. The American Association for Public Opinion Research (AAPOR) 68th Annual Conference, 2013 2013
The Influence of Answer Box Format on Response... Keusch, F. Journal of Survey Statistics and Methodology, 2, 3, pp. 305-322 2014

pdf (228 KB)

Web-based versus Paper-based Survey Data... Kato, H.; Sakashita, A.; Tsuchiya, Tak. Journal of the Eastern Asia Society for Studies, vol. 11 2016 pdf (290 KB)
Web Versus Paper Questionnares: A Design... Jones, Ja., Fraser, C., Dowling, Z. Conference of European Statisticians, Geneva, 13-15 June 2005 2005

pdf (247k)

Permission email messages significantly... Jolley, W., Lee, A., Mizerski, R., Sadeque, S. Journal of Business Research, 66, 9, pp. 1617–1622 2013
Microsoft sues testing material vendors Johnston, S. J. Microsoft Certified Professional Magazine 2006
Using online focus groups for e-commerce... Johnson, W. Quirk's Marketing Research Review, June 2000 2000

pdf (1.241 KB)

How representative are sentiments expressed... Jarchow, C., Thomas, J. General Online Research Conference (GOR) 2009 2009
The future of online research James, D. Marketing News, 34, 1, pp. 1-2 2000
Old, new make up today's surveys. James, D. Marketing News, 34, 13, pp. 4-8 2000

pdf (1.90 MB)

Quantifying Open-Ended Responses: Results... Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M. European survey research associaton conference 2011, ESRA, Lausanne 2011
Sequential or Simultaneous Multi-Mode? Results... Jackson, C., Ledoux, C. The American Association for Public Opinion Research (AAPOR) 69th Annual Conference, 2014 2014
The challenge of geocoding large-scale travel... J.Smith, A. J. The Challenges of a Changing World, pp. 345- 2007
Using Mixed-Mode Contacts in Client Surveys... Israel, G. D. Journal of Extension, 51, 3 2013

pdf (258 KB)

Demographics of mechanical Turk. Ceder working... Ipeirotis, P. G. 2010
Not Mixed-Mode but Switch-Mode Höglinger, M., Abraham, M., Arpagaus, J. General Online Research Conference (GOR) 2008 2008
Designing a questionnaire that dives beneath... Humphreys, G., McNeish, J. Quirk's Marketing Research Review, November, 2001 2001

pdf (1.630 KB)

Web Surveys for Electronic Commerce: A Review... Huang, H.-M., Liaw, S. S. 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04) 2004
Mode Effects in Mixed-Mode Economic Surveys... Hsu, J. W.; McFall, B. H. FEDS Working Paper No. 2015-008 2015

PDF (365 KB)

Some reflections on consumer panels Hill, R. W. European Journal of Marketing, 3, 2, pp. 63-75 1969
Innovation for television research - online... Herche, J., Adler, M. General Online Research Conference (GOR) 2014 2014
Site-intercpet survey best practices Henning, J. 2010
Ideal participants in online market research... Heinze, A., Ferneley, E., Child, P. International Journal of Market Research, 55, 6, pp. 769-789 2013
An Empirical Evaluation of Three Web Survey... Healey, B., Macpherson, T., Kuijten, B. Marketing Bulletin, 16, pp. 1 2005

pdf (65k)

Less questions, more data: Revitalizing... Hartman, H. Print and digital research forum 2011

PDF (305 kb)

Mixed methods designs in marketing research... Harrison, R. L., Reilly, T. M. Qualitative Market Research: An International Journal, 14, 1, pp. 7-26 2011

pdf (107 kb)

Analytic implications of panel data quality... Harlow, B. Panel Research 2008 2008
Multiple imputation: review of theory, implementation... Harel, O., Zhou, X. H. Statistics in Medicine, 26, 16, pp. 3057-3077 2007
Quality in market research. From theory... Harding, D., Jackson, P. British Standards Institution 2012
Turning Grid Questions into Sequences in... Haraldsen, G., Bergstrøm, Y. Internet Survey Methodology workshop 2009 2009
Identifying and Reducing Response Burdens... Haraldsen, G. Journal of Official Statistics, 20, 2, pp. 393-410 2004

pdf (296k)

The impact of two-stage highly interesting... Hansen, J. M., Smith, S. M. International Journal of Market Research, 54, 2, pp. 241-260 2012

pdf (4.703 KB)

In my opinion Haley, F. Black Enterprise, 35, 9, pp. 50 2005

pdf (661k)

The Internet: Marketing Researcher's... Gurney, P. M., Chambers, E., Grant, L., Shah, S., Sullivan, M. P. The Marketing Review, 4, 1, pp. 27-46 2004
Comparing Twitter and Online Panels for... Guillory, J.; Kim, A.; Murphy, J.; Bradfield, B.; Nonnemaker, J.; Hsieh, Y. P. Journal of Medical Internet Research; 18, 11, pp. 1-11 2016 pdf 613 KB
Designing and conducting online interviews... Gruber, T., Szmigin, I., Reppel, A. E., Voss, R. Qualitative Market Research, 11, 3, pp. 256-274 2008
A usability of a new graphical shopping... Groenen, P. J. F., Kagie, M. Symposium on Online Research: Insights Into Methods and their Application in Practice, 2009 2009
Focus groups on the Internet: an interesting... Greenbaum, T. Quirk's Marketing Research Review, May 1995 1995

pdf (559 KB)

Internet focus groups are not focus groups... Greenbaum, T. Quirk's Marketing Research Review, July 1998 1998

pdf (622 KB)

Qualitatively Speaking: Online focus groups... Greenbaum, T. Quirk's Marketing Research Review, June, 2001 2001

pdf (637 KB)

MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE... Green, M. Worldwide Readership Research Symposia, 2007 2007

pdf (1,2 mb)

The Decline And Fall Of The Response Rate... Green, A., Staplehurst, S., Windle, R. Worldwide Readership Research Symposia, 2009 2009

pdf (427 KB)

The impact of material incentives on response... Goeritz, A. International Journal of Market Research, 46, 3, pp. 327-345 2004

pdf (282k)

Meta-Analyses on Contingent versus Unconditional... Goeritz, A. General Online Research Conference (GOR) 2005 2005
State of mobile measurement Gluck, M. Radar Research 2011

PDF (817 kb)

Time Related Inconsistencies in Global Online... Gittelman, S. H., Trimarchi, E. Presented at: The American Association for Public Opinion Research (AAPOR) 65th Annual Conference, 2010 2010
Online research….and all that Jazz... Gittelman, S. H., Trimarchi, E. ESOMAR Online Research 2010 2010
The war against unengaged online respondents... Gittelman, S. H., Trimarchi, E. Quirk's Marketing Research Review, December 2012, pp. 50 2012

pdf (1.672 KB)

Response Burden in Official Business Surveys... Giesen, D., Bavdaz, M., Loefgren, T., Raymond-Blaess, V. NTTS 2013 - New Techniques and Technologies for Statistics 2013

pdf (129 KB)

Effects of internet data collection in business... Giesen, D. 5th Internet Survey Metodology Workshop 2011 2011