Privacy issue is of great importance to sustain an adequate level of ethical and legislative standards. Therefore ESOMAR and MRS proposed list of standard elements for privacy statements which may vary depending the nature of the survey and sampling method being used. The order and wording of the Privacy Policy statement is a matter for each researcher to decide.

Some of the elements accord to general code of standards and Ethics for Survey Research proposed by CASRO, AAPOR, ISI, AOIR and others.