Notice: the WebSM website has not been updated since the beginning of 2018.

Journal of Interactive Advertising


More information:

The Journal of Interactive Advertising (JIAD) is an official online publication of the Departments of Advertising at Michigan State University and The University of Texas at Austin. JIAD is an online refereed journal designed to promote our understanding of interactive advertising, marketing, and communication in a changing world. It is published twice a year, in March and September.

The information above may be outdated.