ESOMAR's help for buyers of online panels

Jun 30 2008

ESOMAR, the leading international organization for market researh, has issued 26 questions intended to help buyers of online panels for research. The questions provide information on quality-related issues of online panels as well as a guidance on the right approach for a specific purpose.

The ESOMAR's help covers the following topics:

• Company profile
• Sample source
• Panel recruitment
• Panel and sample management
• Policies and compliance
• Partnerships and multiple panel partnership
• Data quality and validation

The questions are available here.  

Source: ESOMAR'spressrelease

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