Call for papers "Mobile Research Conference 2010 (MRC 2010)"
Sep 23 2009
Call for Proposals (Abstracts)
Mobile Research Conference 2010 (MRC 2010)
March 8-9, 2010
London (UK)
http://www.mobileresearchconference.com/
Abstract Proposal Submission Deadline: October 15, 2009
The Mobile Research Conference 2010 (MRC 2010) is explicitly designed to serve as a forum for exchange between both commercial as well as academic presenters and participants. Accordingly, academic researchers, market research companies, and market research managers are invited to submit abstracts for paper presentations, poster presentations, or case studies related to at least one of the following areas:
- Issues in mobile survey research with a strong emphasis on estimating and/or reducing survey errors (i.e. coverage, sampling, measurement, and non-response errors);
- Case studies/best practice examples of where the mobile research methodology has been used (to show elements such as targeting a specific demographic, location-specific research, time sensitive research, cost-efficiency compared to other approaches)
- Integrating mobile research into multi-mode contexts, such as web surveys, CATI, face-to-face, and others;
- Mobile research as a means to engage participants;
- Cost efficiency of using mobile technology in survey research (i.e. cost-error balance of mobile survey research);
- Contributions aimed at predicting and explaining mobile survey acceptance and participation;
- Comparative studies using mobile technology, e.g. within multi-mode data collection frameworks, emerging markets, different target groups, or cross-cultural contexts;
- Technological advances in using mobile devices, applications, and procedures for primary data collection.
Journal coverage:
Papers presented at MRC 2010 will be considered for inclusion into a special issue of the publication ´International Journal of Mobile Marketing´ (IJMM), scheduled for 2011. For those contributors being interested in entering the reviewing process, full papers are due by March 31, 2010.
Keynote speakers (tentative; in alphabetical order):
Mick Couper, University of Michigan, USA
“Visual design in online surveys: Lessons for the mobile world”
Nicola Döring, Technical University Illmenau, Germany
“Psychological aspects of interviewing by cellular telephone”
Guy Rolfe, Mobile Knowledge Leader, Kantar, UK
“The Future for Mobile Research: what will the landscape look like in two years time?”
Ingvar Tjøstheim, Norwegian Computing Center, Norway
“Capturing situations and context in mobile surveys. Reducing the recall and the out of context problem.”
Richard Windle, Global Research Director for Ipsos MediaCT worldwide, UK
“The big picture: what the decline of fixed line telephones will mean to mobile research”
For a detailed description of the conferences´ topics, journal coverage, program structure, timeline, abstract submission procedure, and further details, please refer to the sections below or visit the conference website at:
http://www.mobileresearchconference.com/
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