Celebrating 10 years: Web Survey Methology book

Web Survey Bibliography

Title Market Research in Virtual Worlds
Year 2007
Access date 18.02.2008
Abstract

What is the climate and social structure in virtual worlds such as Second Life? This presentation will discuss the opportunities and challenges associated with conducting surveys and other types of research with residents of these online communities. This presentation will present accounts of operating a Second Life research panel and outline the technical and methodological challenges faced. Findings from Second Life research will be discussed, along with their implications for future research in virtual worlds.

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CARSO 12th Annual technology conference (abstract)

Year of publication2007
Bibliographic typeConference proceedings
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Web survey bibliography (4086)

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